Bahawalpur, Pakistan — retention & lifecycle marketing for DTC brands, worldwide
Retention and lifecycle marketing for supplement and coffee brands — Klaviyo, subscription logic on Skio or Recharge, and Meta Ads, backed by the analytics and forecasting to show it's actually working.
Most retention problems in ecommerce aren't a Klaviyo problem — they're a timing and data problem. Here's where that usually shows up.
A 30-day post-purchase sequence doesn't know if your product runs out in 3 weeks or 3 months. I build reorder timing around actual usage, not a template default.
If new-customer acquisition is doing all the work, margins shrink every quarter. I build the retention and subscription layer that takes pressure off ad spend.
I run structured A/B tests and segment by behavior, not just purchase date, so decisions come from data — not a hunch about what the next email should say.
Save flows, flexible cadence options, and win-back sequences timed to when someone's actually at risk of cancelling — not after they already have.
The full loop from first purchase to repeat customer — not just email.
Built around how your product is actually used, not a generic template pack.
Skio and Recharge setup, cadence options, and reorder timing tied to real consumption.
Acquisition and retargeting that hands off cleanly into the retention side of the funnel.
Store setup and technical work to support the flows, subscriptions, and tracking above.
Cohort LTV, retention curves, and revenue forecasting — so growth isn't a guess.
Structured tests and behavior-based segments that show what's actually moving the number.
Owned the retention program for a direct-to-consumer supplement brand and grew monthly revenue run-rate from roughly $500K to $700K, through flow rebuilds, segmentation, and reorder-timed campaigns.
Rebuilt the lifecycle program for a US-based coffee brand and helped scale revenue from $15K to $30K, applying the same reorder-timing logic used for consumable products.
Started with a full audit of Clearer's Klaviyo setup, then went beyond the audit to rebuild the lifecycle strategy itself — increasing customer retention and bringing the churn rate down.
Taking on new retention and lifecycle work with DTC and Shopify brands — particularly supplements and coffee. For agency-scale execution, that's Amyra Digital Solutions; for direct freelance work, reach out below.
contact@tehseenarbab.com +1 517 312 1481