DTC supplement brand
Owned the retention program for a direct-to-consumer supplement brand and grew monthly revenue run-rate from roughly $500K to $700K over my time on the account, through flow rebuilds, segmentation, and reorder-timed campaigns.
Bahawalpur, Pakistan — DTC & Shopify, worldwide
People don't
buy once.
The second order
is the job.
I build the emails, flows, and reorder logic that turn a first purchase into a subscription — for supplement and coffee brands where the product is meant to run out.
$500K
→
$700K/mo
Revenue run-rate growth on a DTC supplement brand's retention program, over the course of my tenure leading it.
What I do
-
01
Klaviyo, run properly
Flows and campaigns built around how the product actually gets used — not a generic welcome-and-abandon-cart template pack.
-
02
Replenishment-cycle logic
Timing reorder prompts to when a jar, bag, or bottle is actually running low — the difference between a discount blast and a message that lands.
-
03
Education-first onboarding
New customers get taught how and why to use the product before they're asked to buy again. Fewer refunds, more second orders.
-
04
Subscription LTV
Working the Recharge or Skio layer alongside email — save flows, cadence options, and win-back logic that keep subscribers subscribed.
The replenishment cycle
Consumable products run on a cycle, not a funnel. Every message I write sits on a specific point of it.
Case studies
Berberine Complex & Shilajit
Rebuilt each product's post-purchase sequence from 5 emails to a 7-email flow, correcting send timing against realistic usage windows and writing copy angles specific to what each supplement does.
Clearer
Audited the existing Klaviyo setup end to end and delivered a client-facing retention audit with annotated screenshots, plus email design direction for the brand's next campaign cycle.
Tools
- 01Klaviyo
- 02Recharge
- 03Skio
- 04Meta Ads
Let's build
the next cycle.
Taking on new retention and lifecycle work with DTC and Shopify brands — particularly supplements and coffee. For agency-scale execution, that's Amyra Digital Solutions; for direct freelance work, reach out below.
contact@tehseenarbab.com +1 517 312 1481